Making sport a source of pleasure for everyone.
Decathlon’s common purpose on a daily basis is “to make the pleasure and benefits of sport accessible to all”. In every country where they are present, Decathlon shares a strong and unique company culture, reinforced by four main values: Vitality, Sincerity, Responsibility and Generosity. Personal growth and fulfilment of all collaborators is at the heart of the Decathlon game plan because a happy staff makes for happy clients.
Decathlon places innovation at the heart of their activities from research to retail, including conception, design, production and logistics. Decathlon’s exclusive twenty “Passion” brand teams channel all their energy in to developing technical, good-looking and simple products, always at the lowest possible price.
These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon stores and soon on their website.