This article was written by John Ryan and published in the October 2012 issue of Mapic Preview magazine.
For so long, American retail has been about the US and the US only. But with strong economic drivers in Canada and Brazil, the continent is becoming a broader retail market.
The struggle to attain scale in the super-sized markets of the Americas is a perennial one. In spite of the turbulent economic climate, Canada and the US remain the domain of relatively few players, which dominate regionally and, occasionally, coast-to-coast.
Head south, however, and the command ‘Go West!’ could be interpreted as an instruction to take on Brazil, the major force in South America and the country that economists increasingly turn to when seeking refuge from the troubles of the developed world. Here, distances are vast and, unlike the US and to a lesser extent Canada…