Perfumes 4 U has been in business since 2001, and specializes in the sale of genuine designer fragrances and related gifts for men, women and children. It offers the widest assortment of perfumes and colognes seen in Canada, available at various price points, and also carries hard-to-find and rare fragrances not found locally. Perfumes 4 U also operates under the banner Parfum Europa.
They provide full customer service, with colour-coded tabs identifying each perfume by origin and ingredients. The stores also cater to local tastes, and its signage may appear in different languages depending on the customer base.