Adidas was founded in 1948 in Germany and is currently a world-known brand that conceptualizes, produces and markets a wide variety of sports and lifestyle clothing, equipment and accessories. Adidas acquired Reebok in 2006 and brought together two of the world’s most respected and renowned companies in the sporting goods industry. Reebok has earned an international recognition by creating sports and lifestyle products that reflect creativity and always strive to challenge the status quo.
There are currently 20 Adidas stores and 19 Reebok stores in Canada and both plan to further expand across the country. In addition, the company plans to introduce its new and original concept that combines fitness lifestyle and shopping experience – Reebok FitHub in Canada.