February 10, 2012 ( Retailer news )

This article, written by Leanne Delap and appeared in TheStar.com

You can have a broad fragrance wardrobe consisting of scents for every mood, but most people will adhere consistently to specific types of fragrance. Ayurvedic practitioners believe we select essential oils based on our bodies’ needs.

Scent professionals and marketers have lots of theories about what we like to smell like and what our scent says about who we are. The demographic studies on what type of woman (or man) is attracted to a particular fragrance are as deep as the specs on who will buy an Audi versus a Mercedes…To view full article, click here…